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KISS & Sell Rule #1
Know who you want to kiss.
Determine exactly who you want to sell to. The "Kissee" is the prospect. First, you have to find the right person to kiss; same with selling. You wouldn't just go around kissing anyone now would you? No. You would look for someone who matched a certain criterion of someone you would want to do this activity with.
It seems that many companies, entrepreneurs and salespeople go after just about anyone. They really don't have any idea of who is the "ideal" client. They really don't know who is most likely to want to kiss. They really don't know, for the most part, if the person has enough interest in them or not.
Generally, they go after just about anyone who is breathing. It takes more than breath and a pulse to be an ideal "Kissee," (prospect). What we see, far too often, are salespeople going around giving small kisses to a great number of people looking to find a "hot" kisser. They were told by their friends that kissing is a numbers game. If you kiss 100 people, you will find at least one person who will be interested. You'll make one sale for 100 prospects.
That might be right, but the problem is, it takes a long time trying to find the one who will buy. Also, being rejected 99% of the time is no fun, especially when you have such a fun activity to engage in, such as kissing (selling).
Who is your "ideal" prospect?
Sharing some of my comments
I think the numbers game still apply but it should be a smart numbers game in other words as mentioned by Gerry Robert – you have to find the right person to kiss. I would add here that –you should find the right numbers of person to kiss at the Right Time & at the Right Place- as kissing = selling- you need the right place , right time and the right attire to Close the Deal or Seal the Kiss.
So I would say that you pre qualify a few persons –set the stage right before the presentation.
Open to feedback from experienced sales & marketing gurus-share you ideas, comments. .....cont'd to the next page
